What is the brandCHARGE?

A proprietary brand strength and brand potential assessment service for:

Private Equity and Companies looking to acquire brands
Small to Mid-sized brands looking to sell, or seeking investment

Discover what the logo doesn’t tell you about the Brand.

Before deciding to price, buy or sell a consumer brand-driven business, there is a vital angle of perspective needed — that of consumers. Whether to temper performance history, gauge brand strengths, value brand uniqueness, uncover a lurking weakness or evaluate future potential — “what consumers think” not only matters, it matters most.

Consumer-In Assessment by the brandCHARGE

Led by former general managers, career marketers and research experts offering a collective 90+ years of experience, “consumer-in assessment" by the brandCHARGE is enlightening and critical in two ways:

When the main asset is the brand, it’s important to know what you’re talking about. And that means knowing what consumers are talking about, why, and what it means.

It provides data for better buy/sell decision making — measuring and understanding a brand’s strengths, future potential and other unknowns that sales, share and profitability figures leave unanswered.

The findings are independent, objective and unbiased. They are supported with robust data, rigorously tested, thoughtfully challenged and effectively presented.