APPROACH: Listen first. Be smarter right away.
With more than 90 years of experience in building brands, we developed a simple and effective process for understanding a brand's potential. We let the consumer do the talking, and then we take the time to do the thinking and analysis. So many times this is reversed and marketers do all the talking, leaving the consumer to then playback what they heard, as opposed to how they really feel.
Input Development
We believe in the adage, “what you get out depends on what you put in”. Our experienced team can quickly assess the market, competition, and brand. This ensures our Consumer-In assessment provides you with the full brand picture. Consumers can react to where you want to take them, but they rarely tell you where to go. This is the “Art” that enables the “Science”.
Consumer-in Assessment
When determining a brand's potential, it is vital to harness the insight of the end consumer. the brandCHARGE uses a proprietary on-line assessment developed in partnership with ACUPOLL, a leading consumer research firm. Fielded among hundreds of consumers, we are able to evaluate across the six core pillars of brand potential. This produces a wealth of information quickly and at a low cost compared to traditional methods
Consumer data is similar to financial data. True insight is a result of presentation and interpretation. Over 30 years we have developed unique tools and expertise, and are continuously building them into
the brandCHARGE process. We provide you with a dashboard that brings to life your brand or portfolio potential, including benchmarks and specific levers of opportunity.