PHILOSOPHY: To truly understand a brand, understand its customers.
We help you make more successful acquisition decisions or best position your brand for sale. Using proprietary research techniques and experience, we provide you with an independent assessment of the brand’s strength and potential. It isn’t just research, it's a forward focused Consumer-in Brand Potential Assessment and Strategic Roadmap that help you determine the strength and potential of any brand.
CHARGEahead
We identify the brands where you need to charge ahead and throw fuel on the fire. You may know you you have a winner, but where do you make smart investments? Category expansion, new innovation, new channels of distribution and pricing upside are all part of a charge ahead plan.
reCHARGE
We have a unique set of experiences and research techniques that enable us to identify those brands that may be stagnant, but have significant potential. Financials are strong, but other key metrics are leveling out. We remove the paradigms that hold back growth, bringing new thinking from the consumer, and identify a path to recharge the brand.
This brand may have helped rocket your portfolio, but is no longer adding lift. The market may have shifted. The brand may have undergone a customer issue, or the fundamental positioning was built on a fad versus a true customer need. We can identify the brands that need to be discharged before significant investment is wasted.
disCHARGE
