“The brandCHARGE has been instrumental for us in evaluating potential acquisitions by providing critical insight that is typically hard to get in due diligence – namely the strength and potential of a brand from a consumer perspective. For the businesses that we have acquired, brandCHARGE has been working in partnership with our new Management team to help accelerate topline growth. If you’re looking at an acquisition – I’d highly recommend you connect with the brandCHARGE team”
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Todd Lachman – CEO SOVOS
PRODUCTS: From due diligence to future vision.
Our clients engage with us through three core products, each tailored in time, cost, and depth of delivery to the specific opportunity. We start with a consultation to understand your key questions, hypotheses, and the timing against which you need the assessment. All of these factors impact our proposal so that we can best help you achieve your goals.
quickCHARGE
When deciding if you should buy a business, time is of the essence. You need an information advantage over other bidders, and most importantly you need to make a decision you won’t regret. Most purchase decisions are based on the brand as it stands today, which is important, but it is only a rear view mirror perspective of the road to success. We create a consumer centric view of the future-through a set of proprietary quantitative tools combined with experienced CPG leaders-that is both fast and affordable. Our Due Diligence Assessment evaluates all six key levers including Brand Positioning, Consumer Needs, Perceived Value, Distribution and Category Expansion, Target Market, and Competitive Insulation.
depthCHARGE
Making investment choices within your portfolio is one of the most important decisions. Missing the right opportunity to invest in a brand and accelerate growth is as bad as investing behind a brand and not seeing the return. In the end, the consumer decides if your brand is a growth rocket, and we leverage that to help identify where your brand stands. Our Consumer-In approach uses the consumer lens to look forward and test what is possible rather than just improving what exists today. By digging deep within all the key levers, we can tell you if it is time to CHARGE ahead, reCHARGE, or disCHARGE. Combined with your standard financial analysis, you can make the most informed decision possible.
Many of the brands we encounter are ready for a reCHARGE, but identifying and validating the building blocks for success can be a challenge. We pair our years of experience recharging some of the greatest brands with quantitative tools to ensure a Target Audience definition you can activate against, a differentiated Customer Value Proposition that resonates, a Brand Architecture, and an innovation pipeline that expands users and use occasions. Our proprietary process and tools are steeped in consumer insight and fast iterative quantitative testing. Finally, we provide a quantitative evaluation of your overall go to market strategy that gives you the confidence to invest in growth.